HVAC marketing · Florence, Kentucky

HVAC marketing in Florence, Kentucky built on your Kentucky license

HVAC marketing in Florence, Kentucky shows homeowners you work here: Kentucky pages with your state license and Boone County permit office, plus ads aimed at 41042 and 41022.

  • Kentucky license on every profile
  • Requests sorted at intake
  • Open estimates kept moving
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Estimate routing: every request to the right estimator
Read the transcript

Every request, to the right person, the first time. A new request comes in. A call, form or text, with the job type and ZIP code attached. Request form: Job type, Replacement. ZIP code, 45230. Best time, weekday mornings. It gets sorted by job type and service area. Automatically, in seconds, before anyone has to touch it. Tags added: Replacement, East area, Estimate. Assigned to the right estimator or crew. No forwarding, no guessing, no sticky notes on the office desk. Assigned to Estimator 1, replacements, East area. With a time booked and the details attached. The homeowner picks an opening that fits that estimator's day. Booked: Wednesday, 1:30 PM. Job details attached. The homeowner gets a confirmation. Then a reminder before the visit. Nobody plays phone tag. Text: You're booked! Your estimate is Wednesday at 1:30 PM. Reminder text the day before: Your estimator arrives tomorrow at 1:30 PM. The office stops being the bottleneck. Requests keep moving, even on your busiest days. Book a call with us at majmarketingco.com.

Why work with MAJ

Why Florence HVAC owners look at MAJ

Your problem

Looking like an Ohio company in Kentucky

Pages written for Ohio permit offices and Ohio licensing tell a Florence homeowner you are from somewhere else, and rebate promises Kentucky has not opened set up an unhappy customer.

What we build

Kentucky pages, routing and follow-up

We build Florence pages that name Boone County and show your Kentucky license, route each request by job type and area with a booked time, and follow up every open estimate.

  • We serve Northern Kentucky

    MAJ works across Greater Cincinnati, Northern Kentucky and Dayton, and Kentucky pages get built to Kentucky rules.

  • Claims you can stand behind

    No unconfirmed rebates, no expired credits and no invented numbers in your ads or quotes.

  • Florence installs on video

    Your techs and real installs, filmed in house in one day and used for months.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

What costs Florence HVAC companies jobs

  1. 01

    Rebates promised too early

    Kentucky's Home Energy Rebates portal opens only after federal approval and transfer of funds, and it was not open when this page was checked. Ads that promise rebates now set up an unhappy customer.

  2. 02

    Credentials hidden

    Kentucky licenses master HVAC contractors and journeyman mechanics through the Department of Housing, Buildings and Construction. If your license is not visible, homeowners have to take your word for it.

Northern Kentucky facts for a Florence HVAC company

  • Kentucky licenses HVAC through DHBC

    Master HVAC contractors and journeyman HVAC mechanics are licensed by the Kentucky Department of Housing, Buildings and Construction through its HVAC division. Kentucky licensing is separate from Ohio's, so a company working both sides of the river should show the Kentucky credential on Florence pages.

    Source: 815 KAR 8:010: Licensing requirements for master HVAC contractors and journeyman HVAC mechanics

  • Boone County issues building permits

    Building permits for Florence addresses come from the Boone County Building Department, and the city notes that permits and inspections are required under Kentucky law. Confirmation messages should name the county office.

    Source: Opening a Business, City of Florence

  • Boone County Planning Commission handles zoning

    Zoning for all of Boone County, Florence included, runs through the Boone County Planning Commission. For a new home or addition, its zoning permit comes before the building permit.

    Source: Zoning Permit, Residential Dwelling Unit, Boone County Planning Commission

  • Electric service does not follow city lines

    Northern Kentucky electric service is split among Duke Energy, Owen Electric Cooperative and Kentucky Utilities, and service areas do not follow city lines. Gas is almost entirely Duke. Ask which electric provider a homeowner has before a heat pump cost conversation.

    Source: LINK nky: Northern Kentucky utility providers

  • Rebates: not yet

    Kentucky's Home Energy Rebates portal opens only after U.S. DOE approval and transfer of funds. Duke Energy Kentucky's 2025 filing lists residential programs but no specific HVAC rebate amounts. Keep rebates out of ads until confirmed by ZIP.

    Source: Kentucky Home Energy Rebates

Check your Florence pages for Ohio leftovers

The free audit reviews your Northern Kentucky pages, profiles and ads for Ohio-only details, missing Kentucky credentials and rebate claims that are not confirmed.

Book a call with us Request a free Florence HVAC audit

What we build for HVAC companies in Florence

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Kentucky pages

    Service pages for Florence that name Boone County, show your Kentucky license and cover the jobs you do there.

    Web design
  2. 02

    Tracked demand

    Search ads, Local Services Ads and Meta campaigns aimed at 41042 and 41022, every call tracked to its source.

    Paid advertising
  3. 03

    A pipeline for replacements

    Each estimate is a card in the CRM, with automatic follow-up until there is a decision.

  4. 04

    Tune-up rhythm

    Spring cooling and fall heating reminders to past customers, with maintenance agreement offers at each visit.

Generic Cincinnati-area HVAC marketing vs a Florence build

TopicThe usual approachWhat MAJ builds
License shownOhio only, or noneKentucky DHBC license on Florence pages
Permit officeA city office that does not applyBoone County Building Department
RebatesPromised in adsLeft out until confirmed by ZIP
TargetingA radius drawn from an Ohio shop41042, 41022 and the Northern Kentucky areas you serve

Watch

Follow every Florence estimate to a decision

A Florence homeowner comparing replacement quotes needs a reason to pick you. This explainer shows each lead moving from new to estimate given to won or lost, with automatic follow-up so your quote is still in front of them when they decide.

  • One board for every open estimate
  • Automatic reminders after the visit
  • Reasons logged when a job is lost
CRM pipeline: every lead tracked from first call to won job
Read the transcript

Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Proof from other industries

Proof from other industries

These results come from a Cincinnati estate planning law firm, a 1031 exchange company and a car audio shop. None of them is an HVAC company or in Kentucky. They show the system working, not a promise for Florence.

Different industries. Shown for how the system works, not as a forecast for your business.

Why MAJ for a Florence HVAC company

  • Reporting by source

    Leads and booked visits from Northern Kentucky are tracked by channel, so Kentucky results sit next to any Ohio work in one report.

  • One team across the river

    Kentucky pages, ads and follow-up are run by the same team that handles any Ohio work you do.

Plan your Northern Kentucky season

Book a call with us, no reports needed. We will walk through your Florence targeting, how your Kentucky credentials appear online and how emergency calls get answered after hours.

Book a call with us Request a free audit

Questions owners ask

Who licenses HVAC contractors in Florence, Kentucky?

The Kentucky Department of Housing, Buildings and Construction does, through its HVAC division, which licenses master HVAC contractors and journeyman HVAC mechanics. Kentucky licensing is separate from Ohio's OCILB system, so Florence pages should show the Kentucky license.

Can Florence HVAC ads mention Kentucky home energy rebates?

Not yet. Kentucky's Home Energy Rebates site says its portal opens only after U.S. Department of Energy approval and transfer of funds. Until it opens and the offer is confirmed, leave rebates out of ads and quotes.

Should our ads promise utility rebates on new equipment?

No, not unless the offer is confirmed for that address. Duke Energy's rebate pages vary by ZIP code and did not confirm Ohio HVAC offers when we checked. Kentucky's Home Energy Rebates portal had not opened, and a news report found no clear opening date for Ohio's share of the federal rebate money. An ad that promises money a homeowner cannot get costs you the job and the review.

How fast should we answer a no-heat or no-cool call?

Right away, and a missed call should get a text back almost immediately. A homeowner with no heat works down the list until someone answers. We set up missed-call text back, an instant reply to web forms and online booking, so the homeowner gets a reply and a way to book while they are still deciding.

What shows up in the monthly report?

Booked jobs by source, cost per booked job and where to put your budget next. Calls are tracked, forms land in the CRM with their source, and we split emergency repairs from replacements and maintenance agreements, so a busy week of repairs does not hide a weak replacement pipeline.

Keep reading

Sources checked November 2026

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