Senior living and home care marketing · Greater Cincinnati

Senior living marketing in Cincinnati that helps families reach out

Senior living marketing in Cincinnati builds search presence, video and warm follow-up so families can schedule a conversation, since Local Services Ads do not cover this industry here.

  • Search, map listing and real video
  • A warm reply, day or night
  • Tours and care starts by source
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Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Why work with MAJ

Why senior living and home care owners across Greater Cincinnati call MAJ

Your problem

Interest that never becomes a conversation

Families research care late at night across several providers, and many inquiries end in a voicemail or a generic email. With no Local Services Ads in this industry, each unanswered question wastes ad money.

What we build

One path from first search to a scheduled visit

Tracked search ads, video of your real spaces and staff, pages that invite a call, a prompt reply, follow-up that remembers each family's questions and reporting by source, built as one system.

  • One connected system, not four vendors

    Ads, video, website, CRM and reporting come from one team, so nothing gets lost between a family's search and your intake call.

  • Ohio and Kentucky rules in the copy

    Pages name your Ohio license or your Kentucky license type correctly, which matters to the families who check.

  • A free written audit to start

    We review how a family finds you and what happens when they reach out, then send the gaps in writing, in the order we would fix them.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Where senior living marketing in Cincinnati loses money

  1. The inquiry waits until morning

    An adult child fills out a form at 11 PM with questions about a parent. If the only answer is a callback the next afternoon, she spends the night wondering whether anyone read it.

  2. Counting inquiries instead of move-ins

    Clicks and form fills say nothing about open apartments or caregiver schedules. Without a link to move-ins or care starts, budget flows to whatever looks busy.

  3. A thin Google Business Profile

    Families compare options on the map first. Old photos, few recent reviews or no tour request link leave them with more questions than answers.

  4. Follow-up that stops after one call

    Choosing care involves siblings, a budget talk and sometimes a house to sell. One callback lets a warm family drift while the decision is open.

What is different about senior living and home care in Greater Cincinnati and Northern Kentucky

How we build senior living and home care marketing, stage by stage

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Decide what counts

    Before anything runs we agree on the number: tours and move-ins for a community, assessments and care hours for an agency. Every call and form is tracked by source.

  2. 02

    Make the proof

    A shoot day captures apartments, dining, grounds and staff, or a care manager walking through a first home visit, for the site, ads and posts.

    Video production
  3. 03

    Create demand

    Google Search ads, a complete Google Business Profile, SEO pages for each town you serve and Meta video for families planning ahead.

    Paid advertising
  4. 04

    Build the response

    Landing pages that name the care type and town, show real spaces and staff, and offer one-tap calling.

  5. 05

    Capture and route

    Every inquiry becomes a CRM record with its source and an owner: tour requests to the sales lead, home care requests to that area's intake coordinator.

    CRM and automation
  6. 06

    Answer

    When a call is missed, the family gets a text right away naming who will call back, with times to choose. After-hours forms get the same, and follow-up is paced over weeks.

  7. 07

    The tour or the assessment

    Your team handles the tour, the home visit and the talk about fit and cost, knowing where each family came from.

  8. 08

    Measure

    A monthly report of tours and assessments by source, with move-ins and care starts connected where your systems allow, and where to put your budget next.

See where families drop off before they reach you

Book a call and we will walk through one real path: the search a family would type, what they find, and what happens when they reach out at 10 PM. You leave with the weak points named.

Book a call with us Request a free senior living marketing audit

Watch

Families decide over weeks. Your team remembers every conversation.

A move or a home care start is rarely decided on the first call, and families need time to compare options. Each family's questions stay on record, so your team remembers previous conversations and offers the next step when the family is ready.

  • A community sees tour requests, visits and move-ins
  • An agency sees assessment requests, care plans and starts
  • Reminders so conversations do not go quiet
CRM pipeline: every lead tracked from first call to won job
Read the transcript

Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Proof from other industries

Results from the same system in other industries

We have not published results for a senior living community or home care agency. These come from other industries, shown for how the system works, not as a forecast.

Different industries. Shown for how the system works, not as a forecast for your business.

Typical agency approach vs. how MAJ builds it

TopicThe usual approachWhat MAJ builds
What gets reportedImpressions, clicks and inquiry countsTours, move-ins, assessments and care starts by source
After-hours inquiriesWait for the office to openInstant reply with a named person and times to choose
Ad targetingAudiences built on interests that hint at health conditionsMessages about the family's situation, with no health details in audiences

Why senior living and home care owners talk to MAJ

  • Video made in house

    Manny trained as a filmmaker at Ohio University and started MAJ as a video company. We film the place and people families want to see.

  • Built for the way families search now

    BrightLocal's 2026 survey reports that 45% of consumers use ChatGPT or other AI tools for local business recommendations. Pages stating care type, town and license help AI answers describe you correctly.

Find the gaps between family inquiries and scheduled conversations

No numbers needed. On a call we will look at how a family reaches you today, from the first search to the first conversation, and point out where questions go unanswered.

Book a call with us Request a free senior living marketing audit

Senior living and home care marketing questions

What does a senior living marketing agency in Cincinnati actually do?

It helps families find your community or agency, understand their options and reach your team, then tracks inquiries through tours, move-ins, assessments and care starts. At MAJ that means search ads, the map listing, reviews, SEO, video, landing pages, a CRM with follow-up and a monthly report.

Is marketing for assisted living different from marketing for home care?

Yes. A community sells a place and a daily life, so tours and video of the building matter most. A home care agency sells trust in the people who come to the house, so caregiver introductions and clear service areas matter most.

Why does a prompt reply matter so much?

Because families often reach out late at night with questions about a parent, and a warm, useful reply tells them someone will help. We set up an instant text that names a person and offers a time, and your team follows up when the family is ready.

Can you run Local Services Ads for us?

No, because Google does not list senior living, assisted living or home care as a US Local Services Ads category. We use Google Search ads, the map listing, reviews, SEO and video instead.

How do you handle privacy?

We keep health details out of ads and audience lists and work within your team's privacy requirements. We are not lawyers: your compliance advisor sets the policy, and we build the marketing to fit it.

Do you serve Northern Kentucky providers?

Yes. Kentucky sets assisted living license types under 902 KAR 20:480, with the move to licensure still being confirmed with the state, and KRS 216.712 bars personal services agencies from advertising without a certificate. Kentucky pages and ads are written to match.

How does the free audit work?

We review your search presence, map listing, reviews, website and follow-up. AI does the digging, Manny checks every finding, and you get a written list of gaps in the order we would fix them.

Senior living marketing by town

Sources checked November 2026

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