Electrician marketing · Greater Cincinnati

Electrician Marketing in Cincinnati for Panel, Generator and EV Charger Jobs

Electrician marketing in Cincinnati splits campaigns by job type and tracks which source books the big jobs, with trust copy matched to Ohio and Kentucky licensing.

  • More panel and generator work
  • Fewer calls lost mid-job
  • Cost per booked job by source
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Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Why work with MAJ

What MAJ changes for an electrical contractor in Greater Cincinnati

Your problem

The big jobs go to the shop with the better page

One broad campaign lets the cheapest clicks win, usually outlet swaps and breaker trips. Panel replacements, whole home generators and rewiring go to whoever built a page for that job and called back first.

What we build

Campaigns, pages and follow-up split by job type

We run search ads and Local Services Ads by job type, build a page for each big job with your license and permit language, and put fast replies and quote follow-up behind every page.

  • One connected system

    Ads, video, pages, CRM follow-up and reporting come from one team, so a generator lead does not fall between vendors.

  • Written for each side of the river

    Town pages name the right permit office, utility and license, from Inspection Bureau, Inc. in Loveland to Boone County in Florence.

  • Reporting by source

    Leads and booked appointments by source each month, with sold jobs connected where your systems allow it.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Where the money leaks

Four ways electrical contractors lose money on marketing

None of these show up on an ad invoice. They show up as a slow week.

  1. 01

    The phone rings while everyone is in an attic

    A call that rings out while the crew is on a ladder can be booked elsewhere before anyone checks the phone.

  2. 02

    Trust is never shown

    Homeowners worry about who is coming into the house and whether the work will pass inspection. Ads with stock photos and no mention of license or permits give them nothing to go on.

  3. 03

    Leads are counted, not booked jobs

    Lead counts say nothing about profit. Without cost per booked job by source, you cannot tell which channel to feed and which to cut.

  4. 04

    Old incentive talk lingers

    Sales scripts and ads that still promise a 30 percent federal credit on battery storage or solar now describe a credit that ended after 2025.

Licensing, permits and programs

What is different about electrical work in Greater Cincinnati and Northern Kentucky

Small service calls crowding out panel and generator work?

That leak hides inside one blended campaign. On a call we put your search terms next to your booked job types and show how much budget goes to small calls.

Book a call with us Request a free electrician marketing audit

The eight stages

How we build electrician marketing, stage by stage

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Decide what counts

    We agree on the number: booked jobs by type, from panel upgrades to service calls, with each lead and booked appointment tagged by source.

  2. 02

    Make the proof

    One shoot day on your real jobs, the crew, a clean panel, a finished EV charger, becomes ads, website video and a month of posts.

    Video production
  3. 03

    Create demand

    Search ads by job type, Local Services Ads for urgent calls, Meta ads in chosen towns, and an active Google Business Profile with SEO behind it.

    Paid advertising
  4. 04

    Build the response

    Landing pages for each big job and town, with license and permit language, proof, click to call and a short form.

    Web design
  5. 05

    Capture and route

    Every call and form becomes a CRM record with its source and an owner.

  6. 06

    Answer

    Missed calls get a text back, forms get a reply, and quotes get follow-up until there is an answer.

    CRM and automation
  7. 07

    The sale

    Your team runs the estimate and closes the job, with the source and notes in hand.

  8. 08

    Measure

    A monthly report: booked jobs by source, cost per booked job, and where to put your budget next.

Quotes that do not go cold

Watch a generator quote move from first call to signed job

A whole home generator or a full rewire gets compared and put off. This video shows each lead as a card moving through stages, with follow-up that runs on its own so open quotes keep getting a nudge.

  • New, contacted, estimate booked, estimate given, won or lost
  • Automatic texts and emails after the estimate
  • Lost jobs get a reason, so the next ad gets better
CRM pipeline: every lead tracked from first call to won job
Read the transcript

Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Results from other industries

What the system has produced, shown from other trades

Results from a Cincinnati estate planning law firm, a 1031 exchange company and a car audio shop. None are electricians, and the numbers are not a forecast for your shop. They show tracking, ads and fast follow-up working together.

Different industries. Shown for how the system works, not as a forecast for your business.

Side by side

A typical agency vs how we would work with an electrician

TopicThe usual approachWhat MAJ builds
CampaignsOne campaign on broad electrician termsSeparate campaigns for panel upgrades, EV chargers, generators, rewiring and service
Trust messageGeneric slogans and stock photosLicense, permits and inspections stated plainly, with video of your own crew
Local pagesOne page that lists every town in the footerPages that reflect each town's permit office, utility and neighborhoods
Missed callsVoicemailText back within moments, booking link, follow-up sequence
ReportingClicks, impressions and lead countsBooked jobs by source and cost per booked job

Why MAJ

Why electricians in Greater Cincinnati might talk with us

  • We sell trust, because that is what you sell

    You ask a homeowner to let a stranger work behind the walls. Our pages and video answer that worry before the first call.

  • Video from a filmmaker

    Manny trained in film at Ohio University and started MAJ as a video production company. Your work is shot to show craft, not filler.

  • Founder-led, with a full team

    Manny sets strategy and checks the numbers on every account. Editors, ad account managers and automation handle the daily work.

Questions owners ask

What does an electrician marketing agency in Cincinnati actually do?

It turns your trade into booked jobs you can trace to a source. For us that means eight stages: deciding what counts, filming real work, running Google Ads, Local Services Ads, Meta ads and your Business Profile, building pages that ask for the call, routing every lead into a CRM, answering fast, and a monthly report on cost per booked job.

Can an electrician in Northern Kentucky work with MAJ, as well as one in Ohio?

Yes. We serve Greater Cincinnati, Northern Kentucky and Dayton. Kentucky electricians are licensed or certified by the state Department of Housing, Buildings and Construction, so a Kentucky page and campaign should carry Kentucky credentials, not an Ohio message copied across the river.

Which towns do you build electrician marketing for?

Eleven so far: Cincinnati, Loveland, Mason, Anderson Township, West Chester, Blue Ash, Milford, Montgomery, Lebanon, Fairfield and Florence, Kentucky. Each page covers the permit office, utility and local details that change how an electrician should advertise there.

Do Google Local Services Ads work for electricians?

They can. Electricians is one of the categories Google lists for Local Services Ads in the US, and businesses that pass Google's screening carry a Google Verified badge. We track LSA calls next to every other source, so you judge them on booked jobs, not lead count.

Can we still mention the federal tax credit for battery storage or solar?

No, not as a current offer. The IRS says the 25D residential clean energy credit, which covered items such as solar and battery storage, is not allowed for expenditures made after December 31, 2025, and an expenditure counts as made when installation is completed. Ads that still promise 30 percent back should come down.

What is in the free marketing audit?

It is a written review of how your electrical business gets found and booked: Google Business Profile, ads, Local Services Ads status, website pages, reviews and what happens when someone calls. Manny checks every finding before it reaches you. It is free, and you keep it either way.

No numbers ready? Start with a search.

Bring only your business name. On a call we search for you the way a homeowner would, open your profile, Local Services Ads status and site, and point out where the trust signals are missing.

Book a call with us Request a free audit

Electrician marketing by town

Sources checked November 2026

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