Roofing marketing · Greater Cincinnati and Northern Kentucky

Roofing marketing in Cincinnati for storm calls and quiet-month inspections

Roofing marketing in Cincinnati uses ads, crew video and follow-up for storm weeks and quiet ones, with copy that changes at the river, where licensing and deductible rules do.

  • Claim, retail and repair tracked apart
  • Paid calls get a text back
  • Crew footage for ads and posts
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Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Why work with MAJ

Why Greater Cincinnati roofers talk to MAJ

Your problem

Storm weeks overflow, quiet weeks go silent

The phone rings hardest while every estimator is on a roof, so paid storm calls slip to whoever picks up. Between storms, a company with no SEO or review routine hears very little.

What we build

One system for both kinds of week

Tracked Google Ads and Local Services Ads, video of your real crews, a page for each kind of job and fast replies with follow-up, reported as booked inspections by source each month.

  • One team instead of four vendors

    Ads, video, pages and follow-up are built together, so a storm campaign and its replies go live as one piece.

  • Ohio and Kentucky written apart

    The two states set different rules for roofers, so Northern Kentucky storm copy stays apart from Ohio.

  • Founder-led, with a team behind it

    Manny sets the strategy on every account, with editors, ad account managers and automation doing the daily work.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Five ways roofing companies lose money on marketing

Roofing demand is lumpy, and much of the waste comes from treating storm weeks and quiet weeks the same.

  1. Starting the ads after the storm

    Campaigns built the morning after a hail event need time to learn, and by then the worst-hit streets have booked someone else.

  2. Looking like a storm chaser

    Homeowners fear the crew that knocks, takes a deposit and leaves town. A thin website and no reviews put you in that bucket.

  3. Missing the calls you paid for

    The phone rings hardest while every estimator is on a roof. Without a missed-call text back and an instant form reply, paid leads go to whoever answers.

  4. One funnel for four kinds of jobs

    A claim, a retail replacement, a leak repair and a gutter job have different buyers and margins. One campaign for all of them hides which one pays.

  5. Going dark between storms

    When storm spend stops, many roofers stop everything, and the planned replacements and repairs of the slow months go to whoever kept SEO, profile and reviews moving.

What is different about roofing in Greater Cincinnati and Northern Kentucky

  • Ohio's licensing board does not license roofing

    Roofing is not one of the trades the Ohio Construction Industry Licensing Board licenses; OCILB covers electrical, HVAC, hydronics, plumbing and refrigeration. Local rules apply city by city, so your proof carries more weight.

    Source: Ohio LSC Greenbook, 135th GA: Ohio Construction Industry Licensing Board

  • Cincinnati registers home improvement contractors

    The City of Cincinnati requires home improvement contractors who repair, remodel, alter, improve or add to one, two or three family homes to register with the city. It applies only inside city limits; other Ohio cities set their own rules.

    Source: City of Cincinnati Buildings and Inspections: Contractor Registration FAQ

  • Kentucky limits deductible offers on insurance jobs

    KRS 367.628 bars a contractor on a job expected to be paid from insurance proceeds from offering to pay or rebate any part of the deductible as an inducement, or giving the insured more than $100 in compensation such as gifts or referral fees. It covers contractors generally and part of it was amended in 2025, so the contractor's own advisor should check the current text before a Northern Kentucky storm offer runs.

    Source: Justia: 2025 Kentucky Revised Statutes 367.628

  • Google runs Local Services Ads for roofers

    Google lists Roofers as a US Local Services Ads category, with Siding services and Solar energy contractor also listed. Businesses that pass Google's screening carry a Google Verified badge; providers without it can run pre-badge ads shown below badged providers.

    Source: Google Local Services Help: Getting started with Local Services Ads (US category list)

  • The federal solar credit has ended

    The residential clean energy credit (25D) is not allowed for expenditures made after December 31, 2025, and the IRS counts an expenditure as made when installation is complete. A roofer who also installs solar should pull tax credit language from ads and sales scripts.

    Source: IRS: FAQs for modification of sections 25C, 25D and others under Public Law 119-21

  • Some city homeowners can finance a roof repair

    LISC Greater Cincinnati's Revive + Thrive program offers City of Cincinnati homeowners repair loans of $5,000 to $25,000 at 2 percent interest, with roofs among the priority repairs. Confirm it is open before mentioning it.

    Source: LISC Greater Cincinnati: Revive + Thrive

Where do your storm calls go when nobody can pick up?

For most roofers here, the costliest leak is the paid call that rings out in a storm week. Our free audit checks your profile, reviews, site, ads and call handling the way a homeowner sees them.

Book a call with us Request a free roofing marketing audit

How roofing marketing in Cincinnati works with MAJ: the eight stages

Every MAJ account runs on the same eight stages. Here is what each means for a roofer.

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Decide what counts

    We set the number before we spend: booked inspections tracked by source, with signed roofs connected where your sales records allow, split into claim, retail, repair and gutter work.

  2. 02

    Make the proof

    One shoot day on your real jobs: tear-off, flashing, the finished roof, and your crew lead explaining what a homeowner should expect.

    Video production
  3. 03

    Create demand

    Google Search ads by service and town, Local Services Ads, Meta ads for planned replacements, a Google Business Profile with fresh photos, and SEO pages for each service and area.

    Paid advertising
  4. 04

    Build the response

    A page for each funnel: storm pages that explain inspections and claims, replacement pages that answer material questions, repair pages built around click to call.

  5. 05

    Capture and route

    Every call and form becomes a CRM record with its source and an owner, so claim, leak and gutter calls reach the right person.

  6. 06

    Answer

    Missed-call text back, instant replies, online booking and follow-up for estimates that have not signed. Storm weeks turn on this stage.

    CRM and automation
  7. 07

    The sale

    Your team runs the inspection and closes the job, arriving with the source, the notes and any photos the homeowner sent.

  8. 08

    Measure

    A monthly report: booked inspections and signed roofs by source, cost per signed roof, and where to put your budget next.

Watch

Four ways a homeowner reaches a roofer, all tracked

Search, Local Services Ads, a Facebook video of your crew or the map: this shows how each path ends in a tracked call or form with its source attached.

  • Search ads for repair and replacement terms
  • Local Services Ads under the Roofers category
  • Meta ads built from footage of your own jobs
Ad paths: four lead sources, tracked into one CRM list
Read the transcript

Four ways in. Which one books the jobs? Google Search ads. Show up at the top when someone searches for the job you do. Local Services Ads. Listings at the very top of the page, built for calls and messages. Facebook and Instagram ads. Reach homeowners in your service area before they ever search. Google Business Profile. Your listing on the map, with call and directions one tap away. Each path leads to a tracked number or form. So every call and form records where it came from. Every lead lands in one list, source attached. No more guessing which ad made the phone ring. Cost per booked job, by source. Put more behind what books jobs. Fix or cut what does not. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Proof from other industries

Results from other industries, shown for how the system works

We do not have a roofing client to show you. These MAJ accounts are in other industries, shown for how the system works, not as a forecast for your roofs.

Different industries. Shown for how the system works, not as a forecast for your business.

A typical agency vs MAJ for a roofing company

TopicThe usual approachWhat MAJ builds
What gets reportedClicks, impressions and cost per leadBooked inspections by source, and signed roofs where your records connect them
Storm responseCampaigns launched after the storm hitsStorm pages, ads and reply sequences ready before it hits
Slow monthsSpend paused and nothing else runningSEO, reviews and profile work that keep you in front of homeowners planning repairs and replacements

Why roofing companies might talk to MAJ

  • Video of your own crews

    Video is made in house, and footage of your crew on a real tear-off earns trust faster than a logo.

  • Reporting past the lead

    If a channel books inspections that do not sign, you will hear it from us in the monthly report.

Start with a call, even without numbers ready

Bring what you know about your claim, retail, repair and gutter work. We will sketch the funnels and show what we would build first.

Book a call with us Request a free audit

Roofing marketing questions

What does a roofing marketing agency do?

A roofing marketing agency gets homeowners to call you and helps turn those calls into signed roofs. At MAJ that means Google Ads and Local Services Ads, SEO, crew video, landing pages, a CRM that tags leads by source, fast follow-up and a monthly report on cost per booked inspection.

What should a Cincinnati roofing company look for in a marketing agency?

Look for an agency that measures booked inspections and signed roofs, not just leads, and can show a real system with dated numbers. Ask how they handle storm weeks and who reads your account each month.

Do roofers need a state license in Ohio?

Roofing is not one of the trades the Ohio Construction Industry Licensing Board licenses; OCILB covers electrical, HVAC, hydronics, plumbing and refrigeration. That does not mean there are no rules. Cities set their own, and the City of Cincinnati, for one, requires home improvement contractors working on one to three family homes to register.

Can a roofer offer to cover the insurance deductible in Kentucky?

Not as an inducement. KRS 367.628 bars a contractor on a job expected to be paid from insurance proceeds from offering to pay or rebate any part of the deductible as an inducement, or giving the insured more than $100 in compensation such as gifts or referral fees. Have your own advisor check the current statute before a Northern Kentucky storm offer runs; MAJ does not give legal sign-off.

Are Google Local Services Ads worth it for roofers?

They are worth testing for most roofers. Google lists Roofers as a US Local Services Ads category. Businesses that pass Google's screening carry a Google Verified badge, and providers without it can run pre-badge ads that show below badged providers. We judge LSA like any channel: cost per booked inspection, not cost per lead.

Should insurance claim roofs and retail replacements run as separate campaigns?

Yes. A homeowner with storm damage and an adjuster on the way needs a different page, offer and follow-up than one replacing an old roof on their own schedule. Repairs and gutters are a third and fourth funnel. Mixing them hides which one pays for itself.

Roofing marketing by town

Sources checked November 2026

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