Senior living marketing · West Chester, Ohio
Senior living marketing in West Chester with listings that match
Senior living marketing in West Chester makes your listings agree across the former Union Township's mixed ZIP codes, then adds search ads and a caring reply.
Why work with MAJ
What MAJ fixes for West Chester care providers
Your problem
Listings that disagree with each other
One directory says West Chester, another says Hamilton, a third still shows an old address. Families comparing options cannot tell whether you serve them, and the listing that looks certain gets the call.
What we build
One identity, every ZIP covered
We correct your name, address and phone everywhere, set ads to each ZIP you serve, and connect every call and form to a CRM record with its source.
Detail work on listings
We fix the unglamorous things, like names, ZIPs and hours, that decide whether families find you.
A monthly view by listing and ad
Each month shows which listing, ad or video led to tours and assessments.
One shoot day, months of footage
Your apartments, common rooms and staff, filmed by our team.
Real MAJ client results, other industries
- 211inbound leads a month
Wolterman Law, a Cincinnati estate planning firm - 951leads at $11.85 each
Big Papa's Car Audio, a car audio shop
Shown for how the system works, not as a forecast. See the case studies
Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.
The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.
What costs West Chester providers tours
- Targeting that stops at a ZIP line
- Set ads to 45069 alone and you skip the parts of the township on 45241 or a Fairfield ZIP.
- Calls that ring out during tours
- Your sales director is walking one family through the courtyard when the next family calls. Without a text back, that caller is left wondering when anyone will call.
- Families nobody checks in with
- A family who toured in the spring hears nothing more, even though they were still weighing their options.
West Chester facts behind the plan
A township, not a city
West Chester Township sits in the southeastern corner of Butler County and is governed by a board of trustees. Butler County belongs in your keywords and pages next to West Chester.
Source: West Chester Township, Butler County, Ohio (Wikipedia)Once called Union Township
The township was named Union Township until June 28, 2000. Older listings and records may still carry that name, so we search for it when cleaning up directories.
Source: West Chester Township, Butler County, Ohio (Wikipedia)Several ZIP codes in one township
ZIP 45069 serves part of the township, 45241 the southeastern corner, and other parts use Fairfield (45014) and Hamilton (45011 or 45015) ZIP codes. Ads and service areas need each one you cover.
Source: West Chester Township, Butler County, Ohio (Wikipedia)Township zoning, county building permit
A township zoning certificate is needed before most construction, and Butler County residential building submittals must be stamped by the township. A community planning an addition has two offices in its path.
Source: Residential Procedures 2024, Butler County Building Department
Watch
Remembering each West Chester family's questions
Families often tour more than one community before choosing. This video shows how each family's questions and tour notes stay on record, with reminders so your team follows up when it helps and offers the next step when the family is ready.
- Notes from every call and tour
- Reminders on set days after a visit
- Every open conversation in one place
Read the transcript
Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.
Real MAJ work, other industries
See the work
Brand filmsFilms shot on locationWolterman Law Office, Smiles Created Dentistry, Drink Me and the Ohio Arts Council, each filmed in their own space.Watch the brand videos 
WebsitesSites built for the callWolterman Law Office, 1031 Federal Exchange, Big Papa's Car Audio and Clear Wash Pros, each asking for the call or quote in the first screen.See the websites 
Case studyWolterman Law Office, an estate planning firmThe attorneys on camera, ads to a page built for each ad, and every call and form tracked by source.Read the case study
Senior living marketing in West Chester, step by step
- 01 Get found
- 02 Get contacted
- 03 Get booked
- 04 Know what worked
- 01
Clean up the name and address
One consistent name, address and phone across Google, your site and directories, with old Union Township or mismatched ZIP entries fixed.
- 02
Cover every ZIP you serve
Search and Meta campaigns set to 45069, 45241 and the Fairfield or Hamilton ZIPs inside your service area, with Butler County phrases included.
Paid advertising - 03
Show the place
Video and photos of your apartments, common rooms and staff for your site, ads and posts.
- 04
Reply to each family
When a call is missed, a text goes out right away naming who will call back. After-hours forms get times to choose, and each family gets a CRM record.
CRM and automation - 05
Measure by source
Monthly tours and assessments by source, with move-ins and care starts connected where your systems allow.
Proof from other industries
Results from other industries
We show these to explain the system, not to predict a West Chester result. Both come from outside senior care: a Cincinnati law firm and a 1031 exchange company.
211
inbound leads a month
Wolterman Law, a Cincinnati estate planning firm
June to August 2026: 442 tracked calls and 192 form submissions
Read the Wolterman Law case study2,160
Meta leads at $11.36 each
1031 Federal Exchange, a 1031 exchange company
January to June 2026
Read the 1031 Federal Exchange case study
Different industries. Shown for how the system works, not as a forecast for your business.
Get your West Chester listings checked
We will search for your community or agency under every name and ZIP a family might use and show you where the details disagree.
What West Chester owners get from MAJ
Calm copy, no fear
Families hear options and next steps, not worst-case scenarios.
Privacy within your rules
We keep health details out of ads and audience lists and work within your team's privacy requirements.
Before you spend on ads in West Chester
- Search your name with West Chester, Hamilton and Fairfield and note every listing
- Correct any listing still using Union Township or an old address
- Confirm which ZIP codes your residents' families actually come from
- Add a tour or assessment request link to your Google Business Profile
- Turn on missed-call text back before ads go live
Watch
How each West Chester inquiry keeps its source
A family might find you through a search ad, the map listing or a Facebook video. This video shows each path ending in a call or form tagged with where it came from, so a monthly report can say which one produced tours.
- Search ads, map listing and Meta ads each tracked
- The source tag stays with the family's record
- One CRM holds every inquiry
Read the transcript
Four ways in. Which one books the jobs? Google Search ads. Show up at the top when someone searches for the job you do. Local Services Ads. Listings at the very top of the page, built for calls and messages. Facebook and Instagram ads. Reach homeowners in your service area before they ever search. Google Business Profile. Your listing on the map, with call and directions one tap away. Each path leads to a tracked number or form. So every call and form records where it came from. Every lead lands in one list, source attached. No more guessing which ad made the phone ring. Cost per booked job, by source. Put more behind what books jobs. Fix or cut what does not. Book a call with us at majmarketingco.com.
Sketch your West Chester starting point
No numbers needed. Book a call and we will show you which ZIPs, names and channels we would start with, and how your after-hours replies would work.
Questions owners ask
Our address uses a Hamilton or Fairfield ZIP, but we serve West Chester. How do we show up?
Name West Chester clearly on your site and profile and set your service area by ZIP. Parts of West Chester Township use Fairfield (45014) and Hamilton (45011 or 45015) ZIP codes, so we include those alongside 45069 and 45241 wherever you actually serve.
Does the old Union Township name still matter?
Sometimes. West Chester Township was called Union Township until June 28, 2000, and older records may carry that name. When we clean up listings we search for the old name too, so families see one consistent identity.
How do you handle privacy in senior care marketing?
We keep health details out of ads and audience lists and work within your team's privacy requirements. Ads speak to a family's situation in general terms, like planning a move or arranging help at home, never a diagnosis. We do not give legal advice: your compliance advisor sets the policy and we build to it.
Do video tours help families choose a community or agency?
Yes, because families usually compare several options before they visit anywhere. A short walk through an apartment and the dining room, or a care manager explaining a first home visit, answers questions a photo cannot. Our founder trained as a filmmaker, and one shoot day becomes website video, ads and a month of posts.
Why do reviews matter so much in this industry?
Because families read them before they ever call. BrightLocal's 2026 consumer survey reports that 97% of consumers read reviews for local businesses and 71% use Google to read them. Ohio's Long-Term Care Consumer Guide also publishes consumer satisfaction and regulatory survey data for residential care facilities, so families expect openness. We set up a steady, respectful review request with no pressure.