Custom home builder marketing · Florence, Kentucky
Home builder marketing in Florence, Kentucky, for Northern Kentucky buyers
Home builder marketing in Florence, Kentucky, turns buyers comparing both sides of the river into design meetings with MAJ Kentucky pages explaining that Boone County zoning comes first.
- Pages that read as Kentucky
- Cross-river shoppers kept close
- Kentucky inquiries reported apart
Read the transcript
Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.
Why work with MAJ
How MAJ helps a Florence, Kentucky builder
Your problem
Ohio copy on a Kentucky decision
A Florence buyer may be comparing builders from both states. A site that names Ohio offices and licenses makes them wonder whether you build in Boone County at all.
What we build
Kentucky pages and patient follow-up
We write pages around the Boone County permit order, Kentucky trade licensing and Florence drainage rules, put your finished-home video beside them, and keep every inquiry in tracked follow-up.
Local rules already sourced
Boone County zoning, Kentucky trade licensing, SD1 sewer treatment and split electric service areas are already researched on this page.
Reporting by source
Each month you see design meetings by source, so you know whether Kentucky searches are paying off.
Founder-led, with a team
Manny leads the account; editors, ad account managers and automation run the day to day.
Real MAJ client results, other industries
- 211inbound leads a month
Wolterman Law, a Cincinnati estate planning firm - 951leads at $11.85 each
Big Papa's Car Audio, a car audio shop
Shown for how the system works, not as a forecast. See the case studies
Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.
The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.
What costs Florence builders design meetings
- 01
Drainage questions left for later
The City of Florence treats sump pumps or downspouts tied into the sanitary sewer as illegal connections and says that water must go to the ground surface. Buyers who hear that from you early see a builder who plans ahead.
- 02
Slow replies to buyers shopping both states
A Florence buyer may be comparing builders from both sides of the river. The one who replies first with a clear next step is in the strongest position to get the meeting.
Building in Florence, Kentucky: what changes
Zoning permit first, then the building permit
For a new home in Florence, a Boone County Planning Commission zoning permit must be issued before the Boone County Building Department can grant a building permit. A timeline that shows that order earns trust.
Source: Zoning Permit, Residential Dwelling Unit, Boone County Planning CommissionKentucky licenses the trades
Kentucky's Department of Housing, Buildings and Construction licenses electricians, electrical contractors, HVAC contractors and plumbers. The trade partners you name on a Florence build should hold Kentucky licenses, and saying so answers a buyer's question.
Source: Form DHBC L-1 License Renewal, Kentucky Department of Housing, Buildings and ConstructionGeneral contractor rules are worth checking locally
A 2013 University of Kentucky Extension guide says Kentucky does not require all general contractors to be licensed, with licenses mandated only in some counties. The guide is dated, so confirm current Boone County and Florence rules before you make any license claim in an ad.
Source: University of Kentucky Cooperative Extension FCS4-419: Hiring a Dependable Contractor (2013)City sewer lines, SD1 treatment, GCWW water
The City of Florence maintains its own sanitary sewer collection system and sends sewage to Sanitation District No. 1 for treatment under an agreement that runs to 2028. City water comes through the Boone Florence Water Commission from Greater Cincinnati Water Works.
Source: Sanitary and Storm Sewer System, City of FlorenceElectric service does not follow city lines
Northern Kentucky electric service is split among Duke Energy, Owen Electric Cooperative and Kentucky Utilities, and service areas do not follow city lines. Confirm the provider for each lot.
Source: Northern Kentucky utility providers (LINK nky)
Check whether your site reads as Kentucky
The likely leak in Florence is copy written for Ohio that leaves Kentucky buyers unsure you build here. On a call, we will show how a Florence page should explain Boone County zoning, permits and trade licensing.
How we build home builder marketing in Florence
- 01 Get found
- 02 Get contacted
- 03 Get booked
- 04 Know what worked
- 01
Tracking first
Call tracking and CRM sources set up so each Florence inquiry carries the channel that produced it.
CRM and automation - 02
Proof second
Finished-home walkthroughs and clips from active Northern Kentucky builds.
- 03
Demand third
Search ads and SEO for custom home builder, new construction and build on your lot in Florence and Boone County, plus a complete Business Profile.
Paid advertising - 04
Fast answers
Instant reply and missed-call text back, then a link to book a design meeting or a place in long follow-up.
- 05
Monthly report
Design meetings and cost per meeting by source, with contracts connected where your systems allow.
Watch
Routing Florence inquiries without phone tag
This video shows a request sorted by job type and area and sent to the right person. For a builder working both sides of the river, Kentucky lots stay with whoever knows Boone County's process.
- Kentucky and Ohio inquiries routed separately
- Lot owners offered a design meeting first
- Early buyers placed in follow-up
Read the transcript
Every request, to the right person, the first time. A new request comes in. A call, form or text, with the job type and ZIP code attached. Request form: Job type, Replacement. ZIP code, 45230. Best time, weekday mornings. It gets sorted by job type and service area. Automatically, in seconds, before anyone has to touch it. Tags added: Replacement, East area, Estimate. Assigned to the right estimator or crew. No forwarding, no guessing, no sticky notes on the office desk. Assigned to Estimator 1, replacements, East area. With a time booked and the details attached. The homeowner picks an opening that fits that estimator's day. Booked: Wednesday, 1:30 PM. Job details attached. The homeowner gets a confirmation. Then a reminder before the visit. Nobody plays phone tag. Text: You're booked! Your estimate is Wednesday at 1:30 PM. Reminder text the day before: Your estimator arrives tomorrow at 1:30 PM. The office stops being the bottleneck. Requests keep moving, even on your busiest days. Book a call with us at majmarketingco.com.
Real MAJ work, other industries
See the work
Brand filmsFilms shot on locationWolterman Law Office, Smiles Created Dentistry, Drink Me and the Ohio Arts Council, each filmed in their own space.Watch the brand videos 
WebsitesSites built for the callWolterman Law Office, 1031 Federal Exchange, Big Papa's Car Audio and Clear Wash Pros, each asking for the call or quote in the first screen.See the websites 
Case studyWolterman Law Office, an estate planning firmThe attorneys on camera, ads to a page built for each ad, and every call and form tracked by source.Read the case study
Ohio-first marketing vs a Florence plan
| Topic | The usual approach | What MAJ builds |
|---|---|---|
| Permits | Generic we pull permits copy | Boone County zoning permit, then the county building permit, explained in order |
| Licensing | Ohio language or none at all | Kentucky trade licensing stated plainly; general contractor rules checked locally first |
| Site and drainage | Not covered | Florence's rule against sump pumps and downspouts tied into the sanitary sewer |
| Targeting | A radius drawn from Cincinnati | Florence ZIP codes 41042 and 41022 and Boone County searches |
Proof from other industries
Dated results from other industries
From an estate planning law firm, a 1031 exchange company and a car audio shop. None is a builder. They show how the system works, not a forecast for a Florence builder.
211
inbound leads a month
Wolterman Law, a Cincinnati estate planning firm
June to August 2026: 442 tracked calls and 192 form submissions
Read the Wolterman Law case study2,160
Meta leads at $11.36 each
1031 Federal Exchange, a 1031 exchange company
January to June 2026
Read the 1031 Federal Exchange case study951
leads at $11.85 each
Big Papa's Car Audio, a car audio shop
April 1 to September 21, 2026
Read the Big Papa's case study
Different industries. Shown for how the system works, not as a forecast for your business.
Why MAJ for a Florence builder
We cover both sides of the river
We work across Greater Cincinnati, Northern Kentucky and Dayton, and we write Kentucky pages from Kentucky sources.
Video from a filmmaker's company
MAJ began in video production. Our founder, Manny Jenkins, studied filmmaking at Ohio University.
Request a free written audit, no prep needed
Send your website. We will check whether your site, ads and Business Profile speak to Florence buyers in Kentucky terms, and how quickly you reply.
Florence home builder questions
What permits does a new home in Florence, Kentucky need?
A Boone County Planning Commission zoning permit first, then a building permit from the Boone County Building Department. The City of Florence notes that permits and inspections are required under Kentucky state law.
Can a new Florence home tie sump pumps or downspouts into the sewer?
No. A City of Florence public services notice treats sump pumps or downspouts tied into the sanitary sewer as illegal connections under Ordinance O-23-05 and says that water must be directed to the ground surface. Plan drainage with that in mind.
How soon should we expect design meetings from new marketing?
Nobody can promise a date, and we will not. Many custom home buyers reach out long before they are ready, so the early months build a list of future buyers alongside the first meetings, and the monthly report shows design meetings by source as they come.
The 45L credit ended. How should we talk about energy efficiency now?
Stop leaning on the credit. The IRS says the 45L new energy efficient home credit, which builders claimed, is not allowed for homes acquired after June 30, 2026. Sell what the buyer lives with instead: comfort, how the home is built, and specs you can show on camera.
How do reviews work for a builder who finishes a handful of homes a year?
Ask at the key moments: the final walkthrough, the closing and after the first months in the home. BrightLocal's 2026 survey reports that 97% of consumers read reviews for local businesses and 71% use Google to read them. We set up the ask, the reminder and the reply.
Where to go next
Sources checked November 2026
- Opening a Business, City of Florence
- Zoning Permit, Residential Dwelling Unit, Boone County Planning Commission
- Form DHBC L-1 License Renewal, Kentucky Department of Housing, Buildings and Construction
- University of Kentucky Cooperative Extension FCS4-419: Hiring a Dependable Contractor (2013)
- Specialized Divisions, City of Florence Public Services
- Sanitary and Storm Sewer System, City of Florence
- Drinking Water System, City of Florence
- Sump Pump article, City of Florence Public Services
- Northern Kentucky utility providers (LINK nky)
- Florence, Kentucky (Wikipedia)
- IRS: FAQs on Public Law 119-21 changes to 25C, 25D, 45L and other credits
- BrightLocal: Local SEO Statistics (Local Consumer Review Survey 2026)