Roofing marketing · Florence, Kentucky
Roofing marketing in Florence, KY for booked inspections after storms
Roofing marketing in Florence, Kentucky shows how your inspection works and gets storm requests to your team fast, with offers checked by your advisor against Kentucky's insurance-job limits.
- Pages explaining inspections and claims
- Kentucky campaigns apart from Ohio
- Requests routed with a booking link
Why work with MAJ
What MAJ changes for Florence roofers after a storm
Your problem
Storm inquiries that stall
After a storm, Florence homeowners contact several roofers, and the one who explains the inspection clearly and replies quickly has the strongest chance. A next-day callback loses ground.
What we build
A clear path from inquiry to inspection
Kentucky-only storm pages that explain the inspection, the photos and the adjuster meeting, video of your crew on a Boone County roof, and routing to an estimator with a booking link.
Both sides of the river
We work across Greater Cincinnati and Northern Kentucky and keep Kentucky campaigns and pages separate from Ohio.
Offers flagged before they run
We flag deductible or gift language for your own advisor to review against KRS 367.628. MAJ does not give legal sign-off.
Proof made in house
Video of your crews on local roofs, made by our own team, does the work a risky offer cannot.
Real MAJ client results, other industries
- 211inbound leads a month
Wolterman Law, a Cincinnati estate planning firm - 951leads at $11.85 each
Big Papa's Car Audio, a car audio shop
Shown for how the system works, not as a forecast. See the case studies
Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.
The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.
How Florence roofers get storm marketing wrong
Reusing an offer from another market
An offer written for another market may not fit Kentucky law.
Gifts and referral promos
The same statute limits compensation to the insured to $100, such as gifts or referral fees. Referral promotions need the same review.
Slow storm-week response
When a storm crosses Boone County, the roofer who books first has the strongest chance. A callback the next day often loses.
Unclear permit answers
Homeowners ask who issues permits. For Florence addresses it is the county, not the city.
Florence and Kentucky rules that shape roofing marketing
KRS 367.628 and the deductible
Kentucky law bars a contractor on a job expected to be paid from insurance proceeds from offering to pay or rebate any part of the insurance deductible as an inducement, or giving the insured more than $100 in compensation such as gifts or referral fees. It applies to contractors generally, and subsection (2) was amended effective June 27, 2025, so the contractor's own advisor should check the current text before an offer runs.
Source: Justia: 2025 Kentucky Revised Statutes 367.628Boone County issues building permits
Building permits for Florence addresses come from the Boone County Building Department, and the city notes that permits and inspections are required under Kentucky state law.
Source: Opening a Business, City of FlorenceZoning is countywide
The Boone County Planning Commission handles planning and zoning for all of Boone County, including Florence, applying the zoning rules the city adopts.
Source: Opening a Business, City of FlorenceTwo ZIP codes
Florence uses ZIP codes 41042 and 41022. Kentucky campaigns get their own targeting, budgets and pages, separate from your Ohio ads.
Source: Florence, Kentucky (Wikipedia)
Writing storm offers that fit Kentucky law
Storm ads tend to follow a pattern: a hail map, a free inspection, an offer. In Florence the offer needs care, because KRS 367.628 rules out deductible rebates as an inducement and caps compensation to the insured at $100.
That rules out a whole category of ad copy, not strong storm marketing. What helps most in Florence is being easy to find, replying quickly, showing real local work and explaining the claim process: how the inspection works, which photos you take and how you meet the adjuster.
We build Kentucky storm pages and ads on those points and keep them apart from Ohio campaigns. Before any restricted offer runs, the contractor checks it with their own advisor against the current statute on the Kentucky legislature site. We flag language for that review; we do not give legal sign-off.
Do your Kentucky storm ads need a rewrite?
Offer language and slow storm replies are the biggest leaks for Florence roofers. Our free audit reviews your storm ads, pages and offers, flags deductible or gift language for your advisor, and shows gaps in reply speed and proof.
Watch
Routing Florence storm calls without phone tag
This shows storm requests tagged by job type and area and sent to the right estimator with a link to book, so claim inspections in 41042 do not wait behind gutter quotes.
Read the transcript
Every request, to the right person, the first time. A new request comes in. A call, form or text, with the job type and ZIP code attached. Request form: Job type, Replacement. ZIP code, 45230. Best time, weekday mornings. It gets sorted by job type and service area. Automatically, in seconds, before anyone has to touch it. Tags added: Replacement, East area, Estimate. Assigned to the right estimator or crew. No forwarding, no guessing, no sticky notes on the office desk. Assigned to Estimator 1, replacements, East area. With a time booked and the details attached. The homeowner picks an opening that fits that estimator's day. Booked: Wednesday, 1:30 PM. Job details attached. The homeowner gets a confirmation. Then a reminder before the visit. Nobody plays phone tag. Text: You're booked! Your estimate is Wednesday at 1:30 PM. Reminder text the day before: Your estimator arrives tomorrow at 1:30 PM. The office stops being the bottleneck. Requests keep moving, even on your busiest days. Book a call with us at majmarketingco.com.
Real MAJ work, other industries
See the work
Brand filmsFilms shot on locationWolterman Law Office, Smiles Created Dentistry, Drink Me and the Ohio Arts Council, each filmed in their own space.Watch the brand videos 
WebsitesSites built for the callWolterman Law Office, 1031 Federal Exchange, Big Papa's Car Audio and Clear Wash Pros, each asking for the call or quote in the first screen.See the websites 
Case studyBig Papa's Car Audio, a Cincinnati shopMonthly creative shot at the shop, Meta ads to a quote form, and requests priced before the owner calls back.Read the case study
Roofing marketing in Florence: the system we build
- 01 Get found
- 02 Get contacted
- 03 Get booked
- 04 Know what worked
- 01
Separate Kentucky campaigns
Florence campaigns, pages and offers are built apart from Ohio.
Paid advertising - 02
Proof in place of an offer
A shoot day on a Boone County roof gives you crew video and photos that sell trust without a deductible promise.
Video production - 03
Claim-process pages
A page that explains the inspection, the photos and the adjuster meeting, with click to call.
- 04
Fast answer and routing
Missed-call text back, instant reply and routing by job type.
- 05
Monthly report
Booked inspections by source, with signed roofs connected where your records allow, and Kentucky and Ohio side by side.
Proof from other industries
Proof from other industries
These results come from MAJ accounts outside roofing and outside Kentucky, shown for how the system works, not as a forecast.
2,160
Meta leads at $11.36 each
1031 Federal Exchange, a 1031 exchange company
January to June 2026
Read the 1031 Federal Exchange case study951
leads at $11.85 each
Big Papa's Car Audio, a car audio shop
April 1 to September 21, 2026
Read the Big Papa's case study
Different industries. Shown for how the system works, not as a forecast for your business.
Watch
A Florence storm page that sells without a deductible offer
This shows a page built to get the call: job and town in the headline, your own roofs, click to call and a short form. On a Florence storm page, proof does the work an offer cannot.
Read the transcript
A page with one job: get the call. A generic homepage is slow and makes people hunt. A vague slogan, a menu of everything, and the phone number buried. Lead with the job and the town. The headline matches what they searched for and where they live. Real photos and video of your work. Your team, your trucks, your finished jobs. A click to call button and a short form. One tap to call, or three quick fields to request an estimate. Show the towns you serve. Visitors know right away that you work where they live. Fast on a phone. People search from the driveway. The page loads before they lose interest. Built to get the call. Every block on the page has one job: turn a visitor into a booked estimate. Book a call with us at majmarketingco.com.
Why a Florence roofer might work with MAJ
Founder-led
Manny checks strategy and numbers, with editors, ad account managers and automation behind him.
One connected system
Ads, pages, video and routing come from one team.
A clearer path from storm inquiry to booked inspection
Book a call, no numbers needed. We will outline Florence storm pages, routing and follow-up built on a clear process and real proof.
Questions owners ask
Can a Florence roofer offer to pay a homeowner's insurance deductible?
Not as an inducement. KRS 367.628 bars a contractor on a job expected to be paid from insurance proceeds from offering to pay or rebate any part of the deductible as an inducement. Have your own advisor check the current statute text before any storm offer runs.
Who issues building permits for Florence addresses?
The Boone County Building Department. The City of Florence notes that permits and inspections are required under Kentucky state law, and zoning is handled countywide by the Boone County Planning Commission.
Are Google Local Services Ads worth it for roofers?
They are worth testing for most roofers. Google lists Roofers as a US Local Services Ads category. Businesses that pass Google's screening carry a Google Verified badge, and providers without it can run pre-badge ads that show below badged providers. We judge LSA like any channel: cost per booked inspection, not cost per lead.
How fast should a roofing company answer a new lead?
Within minutes, during business hours and after. After a storm a homeowner may contact several roofers at once, and the first to reply with a time has the strongest chance of getting the inspection. A missed-call text back and an instant form reply cover the gap while your team is on a roof.
What should a roofer track to know if marketing is working?
Booked inspections by source and the cost of each, with signed jobs connected wherever your sales records allow. Lead counts mislead, because a storm can flood the phone with calls that never become roofs. We tag every call and form with its source in the CRM and read the numbers monthly, so you can see where to put your budget next.