Custom home builder marketing · Lebanon, Ohio

Home builder marketing in Lebanon that explains the permit split

Home builder marketing in Lebanon earns design meetings through MAJ process video and pages explaining Warren County handles new-construction permits while the city keeps zoning and final inspection.

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Why work with MAJ

Why MAJ makes sense for a Lebanon builder

Your problem

A one-office story that falls apart

When a site implies one office handles everything, a Lebanon buyer who later hears about Warren County starts to wonder what else was left out. Historic-area buyers with no page to land on go elsewhere.

What we build

Process content that answers before they ask

We film short explainers on county permits, city zoning and historic review beside your finished-home walkthroughs, publish pages for lot owners and historic-area infill, and sort each inquiry into the right next step.

  • Pages built from cited sources

    Every local fact we publish links to the city, county or news source behind it.

  • One connected system

    Video, search, pages and follow-up are planned together, so your process story is the same in an ad as it is in the meeting.

  • Reporting by source

    Each month you see design meetings by source and what each one cost.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Lebanon facts a builder can turn into trust

  • County permits, city zoning and final

    A Dayton Daily News report says Warren County took over processing and fees for new-construction building permits in Lebanon, while the city kept its zoning certificate and final inspection. The city's permits page sends building inspection questions to Warren County. Confirm current details with the county before you print a timeline.

    Source: County could take over building permits for city (Dayton Daily News)

  • The city sells the electricity

    The City of Lebanon owns and operates its own electric utility, with a Division of Electric dating to 1895, so electric service for a new home inside the city comes from the city. Say so on your process page.

    Source: Electric, City of Lebanon

  • Historic overlay and four districts

    Lebanon adopted an Architectural Review Overlay District in 1996 for its historic areas and recently updated it with Historic Preservation Standards. It has four National Register historic districts: East End, Floraville, Lebanon Commercial and North Broadway. Planning & Development handles architectural review there (513-228-3171).

    Source: 2023 Historic Overlay RFP, City of Lebanon

  • Engineering inspects driveways and sidewalks

    The City of Lebanon Engineering Department inspects all sidewalks, driveways and roads. That is one more sign-off on a new home, and one more step to show buyers you have planned for.

    Source: Planning & Development FAQs, City of Lebanon

How Lebanon builder marketing misses

Historic-area buyers with no page to land on
Families who want a new home near downtown or in a historic district need to know about architectural review. Without a page on it, they ask someone who wrote one.
No way to tell a lot owner from a browser
When every inquiry lands in one inbox, the family with a Lebanon lot and a loan approval waits behind a question about floor plans.

Watch

A page for Lebanon's historic-area buyers

This video shows what a page built to get the call includes: the job and the town in the headline, proof, click to call, a short form and a fast load on a phone. For Lebanon, we build one for infill near the historic districts that explains architectural review in plain steps.

  • Historic-area infill named in the headline
  • A finished-home walkthrough above the form
  • A short form that asks about lot status
Landing pages: the anatomy of a page built to get the call
Read the transcript

A page with one job: get the call. A generic homepage is slow and makes people hunt. A vague slogan, a menu of everything, and the phone number buried. Lead with the job and the town. The headline matches what they searched for and where they live. Real photos and video of your work. Your team, your trucks, your finished jobs. A click to call button and a short form. One tap to call, or three quick fields to request an estimate. Show the towns you serve. Visitors know right away that you work where they live. Fast on a phone. People search from the driveway. The page loads before they lose interest. Built to get the call. Every block on the page has one job: turn a visitor into a booked estimate. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Home builder marketing we would run in Lebanon

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Proof that explains the process

    Walkthroughs of finished homes plus short videos on county permits, city zoning and historic review.

    Video production
  2. 02

    Demand in Warren County

    Search ads and SEO for custom home builder, new construction and build on your lot in Lebanon and nearby Warren County communities, with a complete Business Profile.

    Paid advertising
  3. 03

    Capture, answer, measure

    CRM records with source and lot status, same-day replies, long follow-up, and a monthly report on design meetings by source, with contracts connected where your systems allow.

Check how your site explains the permit split

A likely leak here is a timeline that leaves out Warren County, so buyers find out from someone else. Book a call and bring a lot you want to fill, and we will show where your current pages and follow-up would lose that buyer.

Book a call with us Request a free Lebanon builder marketing audit

Proof from other industries

Proof from an industry other than building

This result comes from a Cincinnati estate planning law firm. It is not a builder result. It shows how the system works when every stage runs, not what a Lebanon builder will produce.

Different industries. Shown for how the system works, not as a forecast for your business.

Why MAJ for a Lebanon builder

  • Process video is our home turf

    MAJ was built on video production. Explaining a two-office permit path on camera is the kind of work we set up for, and we shoot it in house.

  • A founder and a team

    Manny directs and checks the work; editors, ad account managers and automation handle the rest.

Watch

Reviews that follow a Lebanon home from start to keys

This video shows the review habit: asking every finished job, replying to every review and how a steady record strengthens what buyers see on your profile. In a county seat with four National Register historic districts, that record helps buyers trust a builder they have not met.

  • Request at final inspection and move-in
  • Replies that mention the home style
  • Photos from each finished home
Reviews and maps: turning finished jobs into local visibility
Read the transcript

Turn finished jobs into five-star proof. The job is finished. Your team marks it complete, and the system takes it from there. A review request text goes out. A friendly message with a direct link, while the job is still fresh. Text: Thanks for choosing us today! If you have a minute, would you leave us a quick review? Link: Leave a review. The customer leaves a review. Reviews from real jobs keep coming in, week after week. Notification: New 5-star review. You reply to every review. Thank the happy customers. Make it right with the rest. Your business profile builds up. Reviews, photos, services, hours and service area, all filled in. Show up where locals look: the map. Steady reviews and a complete profile help you appear in local map results. Book a call with us at majmarketingco.com.

Get your free written audit, nothing to prepare

Send your website. We will review how your marketing explains Lebanon's permit split, historic rules and city utilities, and send the findings in writing.

Book a call with us Request a free home builder marketing audit

Lebanon home builder questions

Who handles building permits for a new home in Lebanon?

Warren County, according to a Dayton Daily News report, which says the county took over processing and fees for new-construction building permits while the city kept its zoning certificate and final inspection. The city's permits page sends building inspection questions to Warren County. Confirm current details with the county.

Who provides electricity to new homes in Lebanon?

The City of Lebanon, inside city limits. The city owns and operates its own electric utility, with its own transmission and distribution systems and a 30-megawatt generating plant used for emergency power. Its Division of Electric started in 1895.

Why does video matter so much for custom home builders?

Because your buyer cannot tour the home you have not built yet. A finished-home walkthrough shows quality, and job-site clips show how you run a build. Our founder trained as a filmmaker, so we shoot it ourselves, and one shoot day feeds ads, the website and a month of posts.

The 45L credit ended. How should we talk about energy efficiency now?

Stop leaning on the credit. The IRS says the 45L new energy efficient home credit, which builders claimed, is not allowed for homes acquired after June 30, 2026. Sell what the buyer lives with instead: comfort, how the home is built, and specs you can show on camera.

Can you work with the website and CRM we already have?

Often, yes. The free audit looks at what you already have: site, Google Business Profile, ads, CRM and how inquiries get answered. We keep what works and rebuild only the pieces that are losing inquiries.

Next steps

Sources checked November 2026

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