Pool builder marketing · Lebanon, Ohio

Pool builder marketing in Lebanon for replacement and new pool consults

Pool builder marketing in Lebanon: MAJ films your before and after work and builds consult offers that name the zoning permit a replacement needs, plus the fence permit.

Book a call with us Request a free audit

Why work with MAJ

What changes when MAJ runs your Lebanon pool marketing

Your problem

Replacement buyers caught off guard

A Lebanon homeowner tearing out a tired pool may not expect a new zoning permit or a fence permit, and learning about them after the quote makes your company look unprepared. Quotes also sit for weeks with no follow-up.

What we build

Two offers, explained and followed up

Separate new pool and replacement pages that explain Lebanon's permits, backed by before and after video and tracked ads, with every quote kept in a CRM with check-ins until the buyer decides.

  • Copy that matches the city's own pages

    Permit, fence and historic district lines come from Planning & Development's published pages.

  • Warren County is part of our market

    Our Google Business Profile is in Loveland, inside the same Greater Cincinnati market.

  • Each offer reported apart

    Consults by source for new builds and replacements, so you see which offer pays back.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Why Lebanon pool leads go sideways

  1. 01

    Replacement treated like a repair

    A homeowner tearing out an old pool may not expect a new zoning permit. If your offer never mentions it, the surprise lands on you.

  2. 02

    Fence permits forgotten

    Lebanon requires a fence permit for all residential fences. A pool package with a new fence should list that permit in the timeline.

  3. 03

    Patio confusion

    At-grade poured concrete and brick paver patios do not need a zoning permit in Lebanon, but replacing a deck does. Getting that distinction right in the consult makes your team sound sure of itself.

Lebanon facts for pool builders

Watch

Keeping Lebanon quotes from going cold

Replacement and new build quotes can sit for weeks. This video shows each lead as a card moving from new to consult booked to quote given to signed or lost, with automatic follow-up so the quote stays warm.

  • Stages from new lead to signed or lost
  • Separate tags for replacement and new build
  • Automatic check-ins after the quote
  • Lost reasons saved for next season
CRM pipeline: every lead tracked from first call to won job
Read the transcript

Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

What we build for a Lebanon pool company

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Two offers, two pages

    A new pool page and a replacement page, each explaining the zoning permit and fence permit steps in Lebanon.

    Web design
  2. 02

    Before and after proof

    Video of an old pool coming out and a new one going in, plus finished backyards and your crew.

    Video production
  3. 03

    Demand

    Google Search ads for pool replacement and installation, Local Services Ads in the pool contractor category and Meta video around Lebanon.

  4. 04

    Capture, answer, follow up

    Every request in the CRM with its source, an instant reply, a text back to any missed call so the buyer hears from you right away, and follow-up for as long as they are deciding.

  5. 05

    Measure

    Consults by source, split between new builds and replacements, with signed pools connected where your records allow.

Find where Lebanon permit surprises cost you jobs

The leak here is a replacement buyer who learns about the zoning or fence permit after the quote. A call with us reads your offer the way a Lebanon homeowner would and shows where those steps belong.

Book a call with us Request a free Lebanon pool marketing audit

Typical pool ads vs. a Lebanon-ready approach

TopicThe usual approachWhat MAJ builds
Replacement offerSame page as new buildsIts own page, with the new zoning permit explained
FencesNot mentioned until the contractFence permit listed in the timeline
Historic districtsIgnoredA note on architectural review for those addresses

Proof from other industries

Results outside pool building

These accounts are in other industries. We show them for how the system works, not as a prediction for a Lebanon pool builder.

Different industries. Shown for how the system works, not as a forecast for your business.

Watch

Catching a Lebanon replacement lead in the first minutes

A homeowner ready to replace a tired pool may call several builders in one afternoon. This video shows the instant reply, missed-call text back and booking link that put you in a strong position to be the builder they talk to first.

  • Reply goes out the moment a request arrives
  • Missed calls get a text back
  • Booking link sent with the first reply
  • Request tagged as replacement or new build
Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Why MAJ for Lebanon pool builder marketing

  • Filmmaker founder

    Manny Jenkins trained in film at Ohio University and started MAJ as a video production company. Before and after footage is where we start.

  • One connected system

    Pages, video, ads and follow-up come from one team, so the replacement tag on a lead follows it from the first click to the quote.

Send your site, skip the spreadsheets

No numbers needed. Request a free audit and we will write up how your search results, pages, ads and reply speed look to a Lebanon buyer, with what to fix first.

Book a call with us Request a free pool builder marketing audit

Lebanon pool builder marketing FAQ

Does replacing a pool in Lebanon, Ohio need a permit?

Yes, a new zoning permit. The City of Lebanon's Planning & Development FAQ says replacing an existing fence, shed, deck or pool needs a new zoning permit, while at-grade poured concrete or brick paver patios do not.

Do all fences in Lebanon need a permit?

Yes. The City of Lebanon requires a fence permit for all residential fences, so any pool project with a new fence should include that permit in the plan and in the timeline buyers see.

What kind of video sells an in-ground pool?

Footage of finished backyards, the build stages and the people who will be in the yard. A pool is bought before it exists, so buyers need to see finished work and trust the crew. We film it in house, and one shoot day becomes ads, site video and a month of posts.

How do you track which ads produce pool consults?

Every call and form enters the CRM with its source attached, then moves through stages: consult booked, design presented, signed or lost. Signed contracts are connected where your sales records allow, and a monthly report shows cost per booked consult by channel.

What happens to pool leads who are not ready to build this year?

They go into a follow-up sequence instead of a spreadsheet: a design guide, project videos, reminders and a personal check-in from your team. A lead who goes quiet in October can still book a consult in January if someone keeps in touch.

Next steps

Sources checked November 2026

Book a call with us Free audit