Remodeler marketing · Florence, Kentucky

Remodeler marketing in Florence, Kentucky for Boone County design consults

Remodeler marketing in Florence, Kentucky means Kentucky project pages, video and steady follow-up until the consult is booked. We explain Boone County's zoning permit for additions.

  1. Kentucky pages for Kentucky homeowners
  2. Video of your finished rooms
  3. Follow-up until the homeowner decides
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Why work with MAJ

What MAJ builds for Florence remodelers

Your problem

Ohio marketing for a Kentucky homeowner

A site that only talks about Cincinnati permits tells a Florence homeowner you are visiting, and they can compare firms on both sides of the river. Stop after one follow-up call and another firm stays in the conversation.

What we build

Kentucky pages and follow-up that lasts

We build kitchen, bath and basement pages that explain Boone County zoning and permits, film your Northern Kentucky projects, and track Kentucky consults apart from your Ohio work, with follow-up on a CRM board.

  • Both sides of the river

    MAJ serves Greater Cincinnati, Northern Kentucky and Dayton, with its Google Business Profile in Loveland.

  • Kentucky details already mapped

    Boone County permits, Kentucky trade licensing and Florence's sump discharge rule are on this page, and we put the ones you handle on yours.

  • Kentucky and Ohio, reported apart

    Booked consults and cost per consult by source, with Kentucky and Ohio shown separately.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

How Florence projects slip away

Ohio pages for a Kentucky homeowner
Kentucky projects deserve pages that speak to Boone County, not only to Cincinnati permits.
Basement plans that skip the sump question
Florence treats a sump pump tied into the sanitary sewer as an illegal connection. A basement finishing page that explains how you handle discharge shows you know the local rules.
One follow-up, then silence
One call and then silence leaves room for a firm on either side of the river.

Watch

Keeping a Florence homeowner in the conversation

A Florence homeowner comparing firms across the river may take weeks to decide. This video shows each inquiry as a card moving from new to proposal to won or lost, with follow-up sent at each stage.

  • Kentucky and Ohio leads kept apart
  • Follow-up timed for each stage
  • Every proposal still open, in one view
CRM pipeline: every lead tracked from first call to won job
Read the transcript

Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Kentucky and Boone County facts for remodelers

Cross the river and the offices, and some of the rules, change.

Does your site speak Kentucky?

Ohio-only pages are the leak for a remodeler selling in Florence. Our free written audit checks whether your site, profile and ads speak to Boone County homeowners and ranks the fixes.

Book a call with us Request a free Northern Kentucky remodeler audit

Remodeler marketing in Florence, step by step

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Set the goal

    Stage 01. Booked design consults from Northern Kentucky, tracked apart from your Ohio work.

  2. 02

    Build Kentucky pages

    Stage 04. Kitchen, bath and basement pages that explain Boone County zoning and permits in plain words.

    Website design
  3. 03

    Film local projects

    Stage 02. Finished rooms from your Northern Kentucky jobs and your team explaining the work.

    Video production
  4. 04

    Reach Boone County homeowners

    Stage 03. Google Search, Local Services Ads and Meta ads aimed at the Kentucky side.

  5. 05

    Answer and follow up

    Stages 05 and 06. Replies in minutes, then follow-up for as long as the project is alive.

Why MAJ for a Northern Kentucky design-build firm

  • Video is our root

    Manny trained in film at Ohio University and built MAJ on video first.

  • Founder-led

    Manny stays on the account, with editors, ad account managers and automation doing the daily work.

  • One connected system

    Pages, ads, video, CRM and reporting come from one team.

Proof from other industries

The system in other businesses

A car audio shop and a Cincinnati law firm, both far from remodeling. Their results are here to show how the tracking and follow-up behave, not to predict a Florence firm's numbers.

Different industries. Shown for how the system works, not as a forecast for your business.

Before you advertise in Florence

  • A page that names Florence and Boone County, not only Cincinnati
  • Kentucky-licensed trade partners on every job
  • A basement page that explains sump discharge
  • Reviews from Northern Kentucky projects on your profile
  • A consult form that asks for the street address

Watch

Answering a Florence homeowner while they are still deciding

When a homeowner has asked two firms, the one that answers first has the better chance at the first real conversation. This video shows the text back, booking link and CRM record that go out the moment a call is missed or a form comes in.

  • Instant text back on a missed call
  • Booking link to your calendar
  • Source and address saved on the record
Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Plan your Kentucky side

Book a call and tell us which Kentucky projects you want more of. No numbers needed: we will show you the pages, ads and follow-up we would set up first.

Book a call with us Request a free audit

Florence remodeler marketing FAQ

Does Kentucky require a license to remodel homes in Florence?

Not for every contractor, according to a 2013 University of Kentucky Extension guide, which says Kentucky requires some license or registration for plumbers, electricians and HVAC professionals but does not require all general contractors to be licensed. That source is dated, so confirm current Boone County and city rules before you say anything about licensing in your ads.

Who issues remodeling permits for a Florence, Kentucky home?

The Boone County Building Department issues building permits for Florence addresses, and the Boone County Planning Commission handles zoning. For a new home or an addition, the Planning Commission zoning permit must be issued before the building permit.

What kind of video should a design-build firm make?

Finished rooms, walked through slowly, and the people who build them explaining how they work. A homeowner is choosing who will be inside the house for weeks, so seeing your designer and your lead carpenter answers more than a gallery of stills.

What should a remodeler measure instead of lead count?

Booked design consults by source, and what each one cost. A form from someone pricing a vanity swap is not the same as a consult with a family planning a full kitchen. We give every source its own tracked number and form, then report consults booked, cost per consult and, where your systems allow, which sources turn into signed projects.

Is there still a federal tax credit homeowners can use in a remodel?

Not the one most of them heard about. Under the 2025 tax law, the energy efficient home improvement credit (25C), which covered items such as windows, exterior doors and insulation, is not allowed for property placed in service after December 31, 2025. If your ads or website still mention it, take it down, because a homeowner who expects a credit and does not get one remembers who mentioned it.

Where to go next

Sources checked November 2026

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