Senior living marketing · Lebanon, Ohio
Senior living marketing in Lebanon that shows your real setting
Senior living marketing in Lebanon builds video, event invitations and caring follow-up around a setting families know: the county seat's historic districts and town calendar.
Why work with MAJ
Why Lebanon care providers ask MAJ to run their marketing
Your problem
Open houses that are never followed up
An event on a busy town weekend brings visitors, but nobody records who came or which of them later asked for a tour, so the next event is planned blind.
What we build
Events tied to follow-up and reporting
We build the invitation, a sign-up page and follow-up that remembers each visitor's questions, all tracked by source, alongside search ads that name Lebanon, Warren County and 45036.
Historic streets on film
We film your rooms, your staff and the historic streets around you.
Event and ad results side by side
Each month shows which event, ad or listing led to tours and assessments.
Lebanon's rules and rhythms
We plan around Lebanon's historic overlay review and town calendar, as the facts below show.
Real MAJ client results, other industries
- 211inbound leads a month
Wolterman Law, a Cincinnati estate planning firm - 951leads at $11.85 each
Big Papa's Car Audio, a car audio shop
Shown for how the system works, not as a forecast. See the case studies
Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.
The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.
Where Lebanon providers lose ground
- 01
Missing from Warren County searches
Families searching the county, not just the town, find whoever named Warren County on their pages.
- 02
Historic charm that never makes it online
A community in or near a historic district has a story to tell, but phone snapshots and stock images hide it.
- 03
No reply until the office opens
A form sent on a Sunday night sits until Monday, and the family has no idea whether anyone saw it.
Lebanon facts that change the marketing
The county seat
Lebanon is the county seat of Warren County, and its ZIP code is 45036. Pages and ads should name the town, the county and the ZIP, since some families search by county rather than town.
Source: Lebanon, Ohio (Wikipedia)Four National Register historic districts
East End, Floraville, Lebanon Commercial and North Broadway are Lebanon's National Register historic districts. A provider in or near one has a ready setting for video and photos.
Source: 2023 Historic Overlay RFP, City of LebanonArchitectural review in the overlay
Lebanon adopted an Architectural Review Overlay District in 1996 and recently updated it with new Historic Preservation Standards. Plan signs, exterior work and the photos that follow around that review.
Source: 2023 Historic Overlay RFP, City of LebanonA town calendar families know
Lebanon hosts the Horse Drawn Carriage Parade and Christmas Festival. Open house invitations and seasonal posts tied to dates families already know feel natural, not salesy.
Source: Lebanon, Ohio (Wikipedia)
Senior living marketing in Lebanon: the build
- 01 Get found
- 02 Get contacted
- 03 Get booked
- 04 Know what worked
- 01
Name the place properly
Pages, ads and the Google Business Profile that say Lebanon, Warren County and 45036, so county and town searches both find you.
Local SEO - 02
Film what makes you local
A shoot day for your apartments, dining room, staff and the historic streets around you.
- 03
Reply at any hour
When a call is missed, a text goes out right away naming who will call back, and after-hours forms get tour or visit times, all logged in the CRM.
CRM and automation - 04
Track events to tours
Open house sign-ups and event visitors tagged by source, so you know which led to tours and assessments.
Watch
A Sunday night inquiry in Lebanon, answered with care
Families often write in on weekend evenings. This video shows a missed call or form turning into an immediate text that names who will follow up and offers times, so the family is not left waiting for Monday.
- A reply within moments, any day
- Real tour or visit times
- Your team follows up personally
Read the transcript
The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.
Real MAJ work, other industries
See the work
Brand filmsFilms shot on locationWolterman Law Office, Smiles Created Dentistry, Drink Me and the Ohio Arts Council, each filmed in their own space.Watch the brand videos 
WebsitesSites built for the callWolterman Law Office, 1031 Federal Exchange, Big Papa's Car Audio and Clear Wash Pros, each asking for the call or quote in the first screen.See the websites 
Case studyWolterman Law Office, an estate planning firmThe attorneys on camera, ads to a page built for each ad, and every call and form tracked by source.Read the case study
See which Lebanon visitors you never heard from again
Book a call and we will look at how your last open house was promoted and followed up, plus how Lebanon and Warren County searches find you today.
Proof from other industries
Results from other industries, for context
We do not have a published senior living result. These numbers come from a 1031 exchange company and a Cincinnati law firm and show how the system behaves, not what a Lebanon provider should expect.
2,160
Meta leads at $11.36 each
1031 Federal Exchange, a 1031 exchange company
January to June 2026
Read the 1031 Federal Exchange case study211
inbound leads a month
Wolterman Law, a Cincinnati estate planning firm
June to August 2026: 442 tracked calls and 192 form submissions
Read the Wolterman Law case study
Different industries. Shown for how the system works, not as a forecast for your business.
Marketing a care provider in a historic town
Families choosing a community in Lebanon are often choosing the town as much as the building: the downtown, the familiar streets, the events they grew up with. Your marketing can show that honestly with video of real walks, real rooms and real staff.
Home care agencies have a similar advantage. A care manager who knows Lebanon by its streets and landmarks reassures a daughter in another city that her father will be looked after by people who know the place.
None of this needs hype. Clear words, real footage and prompt replies do the work.
Reasons to call MAJ from Lebanon
Calm ads, no health details
No fear in the copy. We keep health details out of ads and audience lists and work within your team's privacy requirements.
Founder-led
Manny Jenkins stays on the work, supported by editors, ad account managers and automation.
Watch
Following a Lebanon family from ad to tour
Families might find you through a search ad, the map listing or a Facebook video of your open house. This video shows each path ending in a tracked call or form, so you can see which one led to a tour.
- Every path tagged with its source
- One CRM for every inquiry
- A monthly report of cost per tour
Read the transcript
Four ways in. Which one books the jobs? Google Search ads. Show up at the top when someone searches for the job you do. Local Services Ads. Listings at the very top of the page, built for calls and messages. Facebook and Instagram ads. Reach homeowners in your service area before they ever search. Google Business Profile. Your listing on the map, with call and directions one tap away. Each path leads to a tracked number or form. So every call and form records where it came from. Every lead lands in one list, source attached. No more guessing which ad made the phone ring. Cost per booked job, by source. Put more behind what books jobs. Fix or cut what does not. Book a call with us at majmarketingco.com.
Plan your next open house with tracking built in
Bring only the date of your next event. On a call we will sketch how the invitation, a sign-up page and follow-up work together, so you can see which visitors ask for a tour.
Questions owners ask
Does Lebanon's historic overlay affect our signs or exterior?
It can. Lebanon's Architectural Review Overlay District, adopted in 1996 and recently updated with new Historic Preservation Standards, covers its historic areas, and Planning & Development handles architectural review there. We plan new photos and video after any reviewed changes are finished.
Are local events worth featuring in our marketing?
Yes, done simply. Lebanon hosts the Horse Drawn Carriage Parade and Christmas Festival, and an open house or seasonal post tied to dates families already know feels natural. We track sign-ups so you can see which visitors later booked a tour.
What number should a senior living or home care business track?
For a community it is tours booked and move-ins. For an in-home care agency it is assessments booked and care hours started. Inquiry counts can look healthy while apartments stay open or caregivers sit unscheduled, so we track every call and form by source and connect it to move-ins or care starts where your systems allow.
How fast should a family inquiry get a reply?
Promptly and with care, ideally within minutes, day or night. Families often write in after work with questions that weigh on them, so an instant text that names a real person and offers a time to talk tells them someone will help. Your team then follows up when the family is ready.
Why do reviews matter so much in this industry?
Because families read them before they ever call. BrightLocal's 2026 consumer survey reports that 97% of consumers read reviews for local businesses and 71% use Google to read them. Ohio's Long-Term Care Consumer Guide also publishes consumer satisfaction and regulatory survey data for residential care facilities, so families expect openness. We set up a steady, respectful review request with no pressure.