HVAC marketing · Lebanon, Ohio

HVAC marketing in Lebanon with honest heat pump and furnace comparisons

HVAC marketing in Lebanon goes after heat pump and furnace sales with pages and ads that compare two bills: the city's own electric utility and Duke gas.

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Why work with MAJ

Why Lebanon heating and cooling companies talk to MAJ

Your problem

Heat pump ads written for another town

Ads built for Duke electric customers talk about programs Lebanon homes cannot use. A homeowner who spots the mismatch starts doubting the rest of the quote.

What we build

Lebanon pages, honest numbers, fast answers

We write heat pump, furnace and AC pages around city electric and Duke gas, aim tracked ads at 45036 and the Warren County areas you serve, and set up fast replies to no-heat calls.

  • Local homework done for you

    Utility, permit and historic district details shape your pages and scripts, including the four National Register districts.

  • Nothing borrowed

    No expired federal credit and no utility program goes into an ad until it is confirmed for Lebanon.

  • Lebanon installs on video

    We film your crew on real jobs and cut one shoot day into ads, page video and posts.

Real MAJ client results, other industries

  • 211inbound leads a month
    Wolterman Law, a Cincinnati estate planning firm
  • 951leads at $11.85 each
    Big Papa's Car Audio, a car audio shop

Shown for how the system works, not as a forecast. See the case studies

Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.

The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.

Where Lebanon HVAC marketing goes wrong

  1. Historic district surprises

    Exterior work on a historic street can involve the city's architectural review. Promising an install date before asking can stall a good job.

  2. Leads with no source

    Without call tracking, there is no telling whether the map listing, Local Services Ads or a search ad booked the job.

Lebanon facts for heating and cooling companies

  • The city owns the electric utility

    The City of Lebanon owns and operates its own electric utility. Its Division of Electric dates to 1895 and owns its transmission and distribution systems. Confirm any program with the city before it appears in an ad.

    Source: Electric, City of Lebanon

  • Duke Energy supplies gas

    Natural gas in Lebanon comes from Duke Energy. A furnace runs on Duke gas while a heat pump runs on city electricity, so operating cost talk involves two utilities.

    Source: Utilities, City of Lebanon Economic Development

  • After-hours electric emergencies go to the police line

    Lebanon's Service Department sends after-hours water, sewer or electric emergencies to the Lebanon Police Department. On a no-heat call during an outage, your office can ask whether the power is out before dispatching a truck.

    Source: Service Department, City of Lebanon

  • Zoning from the city, building inspection from the county

    The City of Lebanon issues zoning permits, and its permits page sends building inspection questions to Warren County. Tell homeowners which office is involved when a job needs a permit.

    Source: Permits, City of Lebanon Planning & Development

  • Four historic districts

    Lebanon has four National Register historic districts: East End, Floraville, Lebanon Commercial and North Broadway. Planning and Development handles architectural review in the historic districts, so flag those addresses at intake.

    Source: 2023 Historic Overlay RFP, City of Lebanon

Heat pumps in a city-owned electric town

In Lebanon, the city buys most of its bulk power from a wholesale supplier and delivers it to homes through its own Division of Electric. A heat pump page written for Lebanon should say so, and should not borrow utility incentives from somewhere else.

The honest pitch is about the equipment and the house: comfort, how operating cost splits between the city electric bill and the Duke gas bill, and what your install and service include. If the city offers a program for efficient equipment, confirm it before a word goes into an ad.

Check your Lebanon heat pump pitch for borrowed claims

The free audit checks your ads, pages and quotes for borrowed utility claims and the expired federal credit, and looks at how fast calls get answered.

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What we build for a Lebanon HVAC company

  1. 01 Get found
  2. 02 Get contacted
  3. 03 Get booked
  4. 04 Know what worked
  1. 01

    Local pages that get the utilities right

    Heat pump, furnace and AC pages written for Lebanon's city electric and Duke gas setup.

    Web design
  2. 02

    Demand where it counts

    Search ads, Local Services Ads and Meta tune-up offers aimed at 45036 and the Warren County areas you serve.

    Paid advertising
  3. 03

    Fast answers

    Missed-call text back and booking, plus an outage question in the no-heat script.

  4. 04

    A clear monthly report

    Booked jobs and cost per booked job by source.

Watch

The first minutes of a Lebanon no-heat call

When a Lebanon furnace stops at night, the homeowner may also wonder whether the power is out. This explainer shows the missed-call text back and booking link; for Lebanon we add an outage question before a truck rolls.

  • Missed call answered with a text
  • Outage question in the script
  • Source saved with each booking
Speed to lead: the first minutes after a missed call
Read the transcript

The first business to answer usually gets the job. A homeowner calls at a busy moment. Your team is on a job, and the call goes unanswered. Phone screen: Missed call, 2:14 PM. An automatic text goes back in seconds. Not a voicemail greeting. A friendly text from your business. Text sent automatically: Sorry we missed you! What can we help with? The homeowner replies and gets a booking link. They pick a time that works for them, right from the text. Homeowner: Hi, I need an estimate. Is this week possible? Business: Yes! Pick any open time here. Link: Book a time. Estimate booked: Thursday, 10:00 AM. The estimate lands on your calendar. Time, address and job details are filled in automatically. Calendar, Thursday: New estimate at 10:00 AM. Your team gets notified. The right people see the new booking, with everything they need. Notifications to the office and the estimator: New estimate booked, Thursday 10:00 AM, details attached. Without it, the call waits in voicemail. By the time someone calls back, the homeowner may have booked someone else. Voicemail: next morning callback. Text back: estimate booked the same afternoon. Book a call with us at majmarketingco.com.

Real MAJ work, other industries

See the work

All MAJ work

Proof from other industries

Shown for the system, from other industries

A law firm, a 1031 exchange company and a car audio shop, none of them in heating or cooling. Their results show how tracked sources and fast follow-up perform, not what a Lebanon HVAC company will see.

Different industries. Shown for how the system works, not as a forecast for your business.

Why MAJ for HVAC marketing in Lebanon

  • Bookings reported by source

    A monthly report shows booked calls by channel, so you see where to put your budget next.

  • One team from ad to follow-up

    Pages, ads and the reply script are written together, so the utility story matches everywhere.

Watch

A heat pump page made for Lebanon

A Lebanon homeowner searching heat pump installation should land on a page that names Lebanon, shows real installs and makes calling easy. This explainer walks through each part: headline, proof, click to call, short form and fast load.

  • Lebanon and the service in the headline
  • Video of a real install
  • Short form and click to call
Landing pages: the anatomy of a page built to get the call
Read the transcript

A page with one job: get the call. A generic homepage is slow and makes people hunt. A vague slogan, a menu of everything, and the phone number buried. Lead with the job and the town. The headline matches what they searched for and where they live. Real photos and video of your work. Your team, your trucks, your finished jobs. A click to call button and a short form. One tap to call, or three quick fields to request an estimate. Show the towns you serve. Visitors know right away that you work where they live. Fast on a phone. People search from the driveway. The page loads before they lose interest. Built to get the call. Every block on the page has one job: turn a visitor into a booked estimate. Book a call with us at majmarketingco.com.

Plan your Lebanon tune-up and heat pump messaging with us

Book a call with us, no reports needed. We will map the spring tune-up push, the heat pump messaging and the follow-up that turns Lebanon visits into maintenance agreements.

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Questions owners ask

Who supplies electricity to homes in Lebanon, Ohio?

The City of Lebanon does. It owns and operates its own electric utility through a Division of Electric that started in 1895, while Duke Energy provides natural gas. HVAC marketing in Lebanon should reflect that split instead of assuming Duke electric.

Do historic districts affect HVAC jobs in Lebanon?

They can. Lebanon has four National Register historic districts, and the city's Planning and Development department handles architectural review there. When a job on a historic street changes the exterior, check with the city before setting an install date.

Can we still use the federal tax credit to sell a new furnace, heat pump or AC?

No. The IRS says the energy efficient home improvement credit (25C) is not allowed for property placed in service after December 31, 2025. Ads, quotes and sales scripts that still mention it should come down. Replacement offers now need other reasons: comfort, repair history, reliability, financing you actually offer and a firm install date.

Should our ads promise utility rebates on new equipment?

No, not unless the offer is confirmed for that address. Duke Energy's rebate pages vary by ZIP code and did not confirm Ohio HVAC offers when we checked. Kentucky's Home Energy Rebates portal had not opened, and a news report found no clear opening date for Ohio's share of the federal rebate money. An ad that promises money a homeowner cannot get costs you the job and the review.

What is in the free HVAC marketing audit?

A written review of how your company gets found, how calls and forms are answered and where leads leak. AI does the digging, Manny checks every finding. The gaps come ranked by which ones to fix first, and the audit is yours to keep whether or not we work together.

Next steps

Sources checked November 2026

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