Senior living marketing · Florence, Kentucky
Senior living marketing in Florence, KY that names your license correctly
Senior living marketing in Florence, KY builds Kentucky-correct pages, search ads, reviews and follow-up, starting from the license you hold, since Kentucky sets its own advertising and license rules.
- Your Kentucky license named correctly
- A current map listing, steady reviews
- Patient follow-up with each family
Read the transcript
Every lead gets a card. Every card keeps moving. Every call, form and text becomes a lead card. Nothing lives on a sticky note or in someone's head. Cards move across clear stages. New, Contacted, Estimate booked, Estimate sent, then Won or Lost. Follow-ups go out on day 1, 3 and 7. Automatic texts and emails, so quotes do not go cold. Day 1, check-in text sent. Day 3, follow-up email sent. Day 7, last check-in text sent. Customer replied. Every quote ends in Won or Lost. Won jobs move to the schedule. Lost ones get a reason, so you can learn from them. Won: added to the schedule. Lost reason: went with another quote. The whole pipeline on one screen. See what is new, what is booked and what is waiting, at a glance. Book a call with us at majmarketingco.com.
Why work with MAJ
Why Northern Kentucky care providers in Florence call MAJ
Your problem
Ohio copy on a Kentucky business
Templates written for Ohio name the wrong agency and the wrong license, and a personal services agency that advertises before it is certified risks more than wasted spend. Families who check your license notice the mismatch.
What we build
Kentucky-correct marketing from the first page
We confirm your license or certificate with you before launch, then build pages, a Google Business Profile, search ads and follow-up for Florence and Boone County, tracked by source.
Both sides of the river
MAJ serves Greater Cincinnati, Northern Kentucky and Dayton, and writes Kentucky pages for Kentucky rules.
One team for wording, ads and replies
License wording, listing, ads, replies and reporting are handled by one team.
Monthly results by channel
Each month you see which channels led to tours and assessments.
Real MAJ client results, other industries
- 211inbound leads a month
Wolterman Law, a Cincinnati estate planning firm - 951leads at $11.85 each
Big Papa's Car Audio, a car audio shop
Shown for how the system works, not as a forecast. See the case studies
Founder-led. Manny Jenkins leads the strategy on every account, with editors, ad managers and automation handling production and follow-up.
The free audit: a written review of how customers find and reach you, with the fixes we would make first. Researched with AI, checked by Manny, yours to keep.
What trips up Florence providers
- Ads that run ahead of certification
- Kentucky law ties advertising itself to holding a certificate for personal services agencies. Campaigns should start only when the paperwork is done.
- A listing that looks inactive
- Few recent reviews and old photos tell a family nobody is paying attention.
- Late replies
- A Sunday evening inquiry answered on Tuesday leaves a family waiting two days for a simple answer.
Florence facts a senior care marketer has to get right
Three assisted living license types
Kentucky licenses assisted living communities under 902 KAR 20:480 in three types: a standard community, one with basic health care and one with secured dementia care. Kentucky has been moving from certification to licensure, so we confirm current status with the Office of Inspector General before copy names a type.
Source: 902 KAR 20:480: Kentucky assisted living communitiesCertificate first, then advertising
KRS 216.712 says no personal services agency shall be operated, maintained or advertised without a certificate. The implementing regulation names the Cabinet for Health and Family Services Office of Inspector General as the certifying office, but the version reviewed was marked superseded, so confirm the current process with OIG.
Source: FindLaw: Kentucky Revised Statutes 216.712 (personal services agencies)Boone County handles zoning and permits
The Boone County Planning Commission handles zoning for all of Boone County, including Florence, and the Boone County Building Department issues building permits. An expansion runs through county offices.
Source: Opening a Business, City of FlorenceA city-run senior activity center
The City of Florence runs the Deanna and Hugh Skees Senior Activity Center. Community posts and directions can reference city places like it.
Source: City of Florence Park DirectoryZIPs 41042 and 41022
Florence uses ZIP codes 41042 and 41022, the base for local search and Meta targeting. I-71 and I-75 are the roads to name in directions.
Source: Florence, Kentucky (Wikipedia)
Get your Kentucky marketing checked before you spend
Book a call and we will review your Florence listing, pages and ads for license language, reviews and reply speed.
Senior living marketing in Florence, KY: how we roll it out
- 01 Get found
- 02 Get contacted
- 03 Get booked
- 04 Know what worked
- 01
Confirm the license language
We match every page and ad to your actual Kentucky license or certificate, confirmed with you before launch.
- 02
Build the map presence
A complete Google Business Profile for Florence with current photos, hours and a request link, plus a steady review habit.
- 03
Make the pages
Landing pages that name the care type and Florence, with real photos, one-tap calling and a short form.
Web design - 04
Run search and Meta
Google Search ads on Florence and Boone County phrases, with Meta video for families planning ahead.
Paid advertising - 05
Answer and measure
When a call is missed, a text goes out right away naming who will call back. Every family gets a CRM record, and a monthly report shows tours and assessments by source.
Watch
The Florence page that turns a visit into a call
Families comparing Florence communities and agencies on a phone decide in seconds whether to call. This video shows what keeps them: Florence and the care type up top, one-tap calling, a short form, real photos and a fast load.
- Care type and Florence in the headline
- Call button at the top
- Real photos, no stock
Read the transcript
A page with one job: get the call. A generic homepage is slow and makes people hunt. A vague slogan, a menu of everything, and the phone number buried. Lead with the job and the town. The headline matches what they searched for and where they live. Real photos and video of your work. Your team, your trucks, your finished jobs. A click to call button and a short form. One tap to call, or three quick fields to request an estimate. Show the towns you serve. Visitors know right away that you work where they live. Fast on a phone. People search from the driveway. The page loads before they lose interest. Built to get the call. Every block on the page has one job: turn a visitor into a booked estimate. Book a call with us at majmarketingco.com.
Real MAJ work, other industries
See the work
Brand filmsFilms shot on locationWolterman Law Office, Smiles Created Dentistry, Drink Me and the Ohio Arts Council, each filmed in their own space.Watch the brand videos 
WebsitesSites built for the callWolterman Law Office, 1031 Federal Exchange, Big Papa's Car Audio and Clear Wash Pros, each asking for the call or quote in the first screen.See the websites 
Case studyWolterman Law Office, an estate planning firmThe attorneys on camera, ads to a page built for each ad, and every call and form tracked by source.Read the case study
Proof from other industries
Results from different industries
Not senior living, and not a forecast. A car audio shop logged 951 leads at $11.85 each from April 1 to September 21, 2026, and a 1031 exchange company logged 2,160 Meta leads at $11.36 each, using the same tracked ads and fast follow-up we build.
951
leads at $11.85 each
Big Papa's Car Audio, a car audio shop
April 1 to September 21, 2026
Read the Big Papa's case study2,160
Meta leads at $11.36 each
1031 Federal Exchange, a 1031 exchange company
January to June 2026
Read the 1031 Federal Exchange case study
Different industries. Shown for how the system works, not as a forecast for your business.
What Florence owners can count on from MAJ
Founder involvement
Manny Jenkins leads every account, with editors, ad account managers and automation behind him.
Video of your real place
A shoot day of your rooms, grounds and caregivers becomes months of honest content.
Health details kept out
We keep health details out of ads and audience lists and work within your team's privacy requirements.
A Florence pre-launch checklist
- Kentucky license type or certificate confirmed and stated plainly
- No Ohio agency names or license terms copied from a template
- Google Business Profile with Florence address, hours and photos from this year
- ZIPs 41042 and 41022 set in ads, plus any others you serve
- Missed-call text back turned on before ads go live
Start with your license and your listing
Nothing else to prepare. Send us your Kentucky license or certificate type and your Florence listing, and on a call we will show you what the pages and ads should say.
Questions owners ask
Can a Kentucky personal services agency advertise before it is certified?
Kentucky law says no. KRS 216.712 says no personal services agency shall be operated, maintained or advertised without a certificate, and Kentucky's regulation has pointed to the Office of Inspector General for certification. We confirm your certificate before any campaign goes live, and your compliance advisor has the final word.
Should our Florence community name its license type in ads?
Yes, once it is confirmed. 902 KAR 20:480 sets three Kentucky assisted living license types, and Kentucky has been moving from certification to licensure, so we check your current status with you and OIG before copy names a type.
What number should a senior living or home care business track?
For a community it is tours booked and move-ins. For an in-home care agency it is assessments booked and care hours started. Inquiry counts can look healthy while apartments stay open or caregivers sit unscheduled, so we track every call and form by source and connect it to move-ins or care starts where your systems allow.
Do video tours help families choose a community or agency?
Yes, because families usually compare several options before they visit anywhere. A short walk through an apartment and the dining room, or a care manager explaining a first home visit, answers questions a photo cannot. Our founder trained as a filmmaker, and one shoot day becomes website video, ads and a month of posts.
Do Meta ads work for senior living and home care?
They can, when the message is written for adult children planning ahead and kept free of health details. Facebook and Instagram suit video tours and open house invitations, while Google Search catches the family that needs help this week. We track both to booked tours and assessments.